Social Marketing, Advertising, and PR with Jonathan Wander

About This Episode

Jonathan Wander is the Vice President of written communications and social marketing for Z Brand, one of Pittsburgh's newest and most successful design and marketing communications firms. He is an accomplished writer with more than 20 years of experience in advertising and public relations. His career is highlighted by successful campaigns in all media including websites, televison, radio, print, and outdoor for a variety of clients including those in technology, education, industry, retail, and non-profit. Jonathan also contributes regularly to Pittsburgh magazine, is a an active member of Pittsburgh's social media community, and is on the board of directors for Haitian Families First.

Jonathan joins host Rob Johnston and ScareHouse Creative Director Scott Simmons to talk about "old school" PR stunts from Pittsburgh's past, social marketing, viral videos, and the mistakes that many companies make when engaging with customers online. Plus: sugar packets!

ScareHouse, Pittsburgh's Ultimate Haunted House, has been ranked as one of “America’s Scariest Halloween Attractions” by Travel Channel and featured in multiple online and print publications including USA TODAY, Forbes, AOL News, Yahoo, Funworld, and Money magazine.

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Episode Details

April 18th, 2012

41 mins 6 secs

Download MP3 (38.3 MB)