Social Media Marketing 2015

About This Episode

No matter what people try to tell or sell you, social media is still the most powerful and effective way to attract customers to your haunted house or Halloween event ... and a vital component of any succesful consumer business.   But with trends and habits changing so quickly, how can you get the most out of your marketing plan?

ScareHouse is well known for our commitment to social media content and engagement, and Creative Director Scott Simmons is a highly regarded as one of the leading experts on new media marketing in the haunted attraction industry. He joins Communications Technology Masters Student Katie "Dudders" Dudas and ScareHouse Design Manager Niccole Conniff for a fast-paced review of the latest trends in all the top social media platforms.

Is Facebook still king? What's changing with Twitter? How are brands utilizing Instagram, Youtube, and other outlets to reach new customers? And can you kids please explain SnapChat to us?

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ScareHouse, in Pittsburgh PA, is one of America's Scariest Halloween Haunted House Attractions (Travel Channel) - featured on Good Morning America, USA TODAY, Huffington Post, CBS news, Buzzfeed, Forbes, Geek & Sundry, and many other national media outlets. 

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Episode Details

February 26th, 2015

56 mins 50 secs

Download MP3 (26.7 MB)